In TrendsStock MarketNSE IPOGold vs SilverN ChandrasekaranDow JonesCrude Oil PricesBRICS SummitThe ‘Doomsday’ hype engine: Why Marvel needs audiences back in multiplexes before DecemberWith Avengers: Endgame Encore hitting theatres on September 25, Marvel Studios is deploying an extended cut complete with new footage and an exclusive preview of Avengers: Doomsday. Following years of franchise fatigue, streaming dilution on Disney+, and volatile box-office returns, Marvel is bypassing OTT to make cinema halls an unmissable communal destination once again. By Asmita Pant September 18, 2026, 1:25:54 PM IST (Published)For the past few years, Marvel Studios has struggled with engagement.Across dozens of post-Endgame streaming series on Disney+, fragmented multiverse timelines, and lukewarm box-office turnouts, the Marvel Cinematic Universe increasingly felt too scattered. The drop-off is visible in the numbers: while the Infinity Saga era averaged over $1.5 billion worldwide per film, the subsequent Multiverse slate saw erratic swings, bottoming out when 2023’s The Marvels stalled at $206 million globally against a reported $270 million production budget. Coupled with Disney CEO Bob Iger’s public admission that flooding streaming channels with episodic spin-offs had "diluted focus and attention," the studio found itself wrestling with a fractured theatrical fanbase.Now, with the theatrical re-release of Avengers Endgame: Encore…
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