In TrendsStock MarketNSE IPOIndia's EconomyRupee vs DollarDow JonesHiggsfield AI uses GPT-6 Astra to turn one successful video ad into 100 new variationsAccording to Higgsfield co-founder and CEO Alex Mashrabov, tasks that previously required more engineering effort can now be handled by one engineer with the help of the model.By CNBCTV18.com September 22, 2026, 12:57:04 PM IST (Published)AI video platform Higgsfield AI is using OpenAI’s GPT-6 Astra to help small businesses create and customise video advertisements quicker than ever.The company says the AI model is helping users turn one existing advertisement into several new versions with just a simple prompt. At the same time, Higgsfield is using GPT-6 Astra internally to develop and launch new features faster.The company said GPT-6 Astra has helped its engineers turn new ideas into working features much faster. According to Higgsfield co-founder and CEO Alex Mashrabov, tasks that previously required more engineering effort can now be handled by one engineer with the help of the model."We are very excited about GPT-6 Astra helping us to deliver new exploration features just within a day. And this now can be done by just one engineer," Mashrabov said.One of the features allows users to take an advertisement that has…
Original source: https://www.cnbctv18.com/technology/
