In TrendsStocks To WatchStock MarketNifty OutlookBank Strike DeferredGold and SilverThe micro-to-macro pipeline: Can story-first development invert the packaging model?As the boundaries between representation agencies, creator networks, and studios blur, an alternate approach is emerging in the entertainment industry, developing intellectual property independently before attaching directors and actors.By Asmita Pant September 28, 2026, 10:14:24 AM IST (Published)The Indian entertainment industry has long followed a familiar project development sequence: assemble marquee talent, then build a story around them. As the boundaries between representation agencies, creator networks, and studios blur, an alternative approach is emerging: developing intellectual property independently before attaching directors and actors.One example of this transition is Terribly Tiny Tales (TTT). Founded in 2013 as a 140-character micro-fiction page on Facebook, the team spent a decade producing short-form digital content before expanding into streaming projects, including the Netflix titles Greater Kalesh and Musafir Cafe.Behind this shift is a corporate integration: in July 2024, talent management company Collective Artists Network acquired TTT, moving directly into IP ownership alongside assets like youth platform Under 25 and creator tech firm BigBang.Social."Three or four years ago, thinking about the next phase, we started asking: what do we want to build around talent?" says Vijay Subramaniam…
Original source: https://www.cnbctv18.com/entertainment/
