In TrendsStock MarketStocks To WatchGold and SilverNSE RebalancingITRAlia Bhatt and the slow ascent of the female producerAfter Darlings, Poacher and Jigra, Prime Video’s new film Don’t Be Shy is the fourth project under Alia Bhatt’s Eternal Sunshine Productions since its inception five years ago.By Sneha Bengani September 29, 2026, 10:00:53 PM IST (Published)There is hardly anything new about a mainstream Hindi heroine turning producer after accumulating substantial influence and star power. But in spite of the predictability of the enterprise, there’s a novelty to how Alia Bhatt is winging her magic wand.At only four projects old, her banner Eternal Sunshine Productions—which she founded with her elder sister Shaheen Bhatt in 2021—has built significant wattage and a brand identity difficult to pigeonhole. Each project is markedly different from the last and brings to fore an element (domestic abuse, prison rescue, wildlife crime, fresh faces) that requires immense celebrity muscle to garner public attention.It’s not just diversity that’s at the centre of every Eternal Sunshine decision, there’s also a considerable focus on chutzpah. The banner’s willingness to take risks is evident in how it’s been consistently backing the marginalized—communities, issues, women, outsiders.Its debut feature Darlings (2022) was directed by first-time filmmaker Jasmeet…
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