Food Safety and Standards Authority of India (File Photo)
\n\nThe Food Safety and Standards Authority of India (FSSAI) has taken action against Gemini Edibles & Fats India Ltd, BigBasket and Flipkart India over allegedly misleading health claims linked to Freedom Cooking Rice Bran Oil. The regulator has sought explanations from the three companies regarding promotional claims made about the edible oil on e-commerce platforms and social media.
\n\nThe claims highlighted by FSSAI included the product's purported ability to lower bad cholesterol, maintain or increase good cholesterol, and contain more than 10,000 parts per million (PPM) of natural oryzanol.
\n\nThe notices come as the food safety regulator continues to scrutinise product claims, licensing requirements and compliance with food safety standards across the food business sector.
\n\nWhy Has FSSAI Issued Notices To Gemini Edibles, BigBasket And Flipkart?
\n\nAccording to FSSAI, the cholesterol and heart-health benefits advertised for Freedom Cooking Rice Bran Oil were not covered under the permitted claims applicable to rice bran oil.
\n\n"The cholesterol and heart-health claims were found to be not covered/permitted under the applicable claims for edible vegetable oil (rice bran oil) under the Advertising and Claims Regulations, 2018," FSSAI said in a social media post.
\n\nThe notices…
Original source: https://www.timesnownews.com/business-economy
