When guests took their seats in the cloisters of Westminster Abbey for Gucci's Cruise 2017 show, the first Gucci object they witnessed was not a garment. Waiting on the front row was a cushion in velvet, embroidered with a tiger's head, a kingsnake and an angry cat, motifs from Alessandro Michele's earlier collections. The house's visual language no longer needed a body to hang on.
\n\nA year later, that cushion had become a category of its own. Gucci Decor arrived with chairs, wallpaper, folding screens and porcelain made with Richard Ginori, all carrying runway motifs. It had no floor of its own because it was spread through the boutiques, presented as "simply another way to dress in Gucci."
\n\nAnd that explains where fashion has gone since. A strong designer signature is now expected to be legible far from the clothes: On a wall, a lipstick, a rug, a bottle. The garment remains the source but it is no longer the only place the language is spoken. What designers are building, increasingly, is not a wardrobe but a world.
\n\nLouis Vuitton reached for the same idea from another direction. Its Objets Nomades, launched at Design Miami, invited designers such as Patricia…
Original source: https://www.timesnownews.com/lifestyle
