Companies found guilty of using unfair digital trade practices to push people to buy more or target children with personalised advertising risk fines of as much as 6% of annual global turnover, according to a European Commission draft law seen by Reuters.
\n\nThe Commission's Justice chief Michael McGrath will present the proposed legislation known as the Digital Fairness Act (DFA) on Wednesday, which will need to be thrashed out with EU countries and the European Parliament before it can become law.
\n\nThe DFA is the latest legislative push by Europe to get Big Tech, e-commerce and social media giants to do more to police content on their platforms.
\n\nIt would ban so-called business-to-consumer "dark patterns" – deceptive or manipulative interface designs on websites and apps that steer people into buying more – as unfair commercial practices, the document said.
\n\nThe Commission also wants to ban personalised advertising targeting children or vulnerable consumers.
\n\nCompanies using dynamic pricing, where ticket prices fluctuate based on real-time demand and which has triggered criticism from consumers, will be required to be more transparent by disclosing the number of items available at the advertised price.
\n\nTraders will have to give users the opportunity to switch off…
Original source: https://www.cnbctv18.com/technology/
