How many times have you wished you could erase your memory and watch your favourite film again for the first time? It is the ultimate cinephile fantasy: rediscovering a plot twist or hearing an iconic dialogue as though you were encountering it for the first time. While we cannot simply cast an 'Obliviate' charm or borrow a neuro-zapper from Men in Black, a cinema chain in the Netherlands recently put the idea to the test.
\n\nDubbed 'Pathé Rewind', the experiment by Dutch cinema operator Pathé explored whether hypnotherapy could temporarily disrupt viewers’ recollection of films they had already watched. In collaboration with hypnotherapist Victor Kraemer, the chain selected 30 cinephiles aged 18 and above from across the Netherlands to test whether hypnosis could help them rediscover the experience of watching a familiar film.
\n\nDuring the registration window from October 26 to 29, 2026, applicants had to nominate a film they had seen at least once. Pathé shortlisted four popular titles: Christopher Nolan’s space epic Interstellar, David Fincher’s crime thriller Se7en, the Wachowskis’ science-fiction classic The Matrix, and Damien Chazelle’s musical romance La La Land. The film that received the most votes from applicants was selected for the screening.
\n\nThe winner…
Original source: https://www.cnbctv18.com/entertainment/
