Spider-Man: Brand New Day has reportedly been leaked online just days after its release on July 30. A high-quality copy of the Tom Holland-starrer surfaced on X, attracting millions of views before it was removed, even as the film continued its record-breaking run at the box office.

According to Variety, the leaked copy was first posted by an X account named Fredrick Bryan on Friday. Before it was taken down, the post had reached 5.9 million accounts, received more than 143,000 likes, and was reshared over 10,000 times.

Several other X users also uploaded copies of the film, although most of the posts were removed shortly afterwards following copyright complaints.

Despite the leak, Spider-Man: Brand New Day has continued its impressive box office run. The film earned a record $72 million from Thursday preview screenings across 4,300 theatres in North America.

Sony and Marvel’s Spider-Man: Brand New Day is expected to earn between $260 million and $280 million during its opening weekend, Variety reported. If the projections hold, it will record the second-biggest opening weekend in box office history, behind Avengers: Endgame and ahead of Spider-Man: No Way Home.

The incident comes just days after Christopher Nolan’s The Odyssey was also leaked on X. The pirated version reportedly surpassed 2.1 million views within a few hours before Universal initiated “takedown protocols”.

“We take copyright infringement seriously and will pursue all appropriate remedies to protect our content and intellectual property rights,” Universal said in a statement to Variety.

After Elon Musk acquired Twitter and rebranded it as X, X Premium subscribers were allowed to upload videos of up to four hours, making it possible for users to upload full-length feature films.

Spider-Man: Brand New Day marks Tom Holland’s return as Spider-Man, with Zendaya reprising her role as MJ. The film also features Sadie Sink, Jon Bernthal and Jacob Batalon in key roles.

Based on Marvel Comics’ iconic superhero, Spider-Man: Brand New Day is the 38th film in the Marvel Cinematic Universe (MCU) and the fourth MCU Spider-Man instalment after Spider-Man: No Way Home (2021). The film is produced by Columbia Pictures, Marvel Studios and Pascal Pictures, and distributed by Sony Pictures Releasing.