Top 10 most valuable celebrity brands in India: Shah Rukh Khan leads with $177.9 million
The combined brand value of India’s top 25 celebrity brands was estimated at $2 billion in 2025, down 3.7% from the previous year, according to Kroll’…
1/10#1 Shah Rukh Khan: Shah Rukh Khan ranked No. 1 with a brand value of $177.9 million, up 22% from 2024, moving from No. 3 to the top spot. Kroll said the growth was driven by an expansion in endorsement partnerships and sustained commercial visibility across traditional and digital platforms. (Image: Reuters)
2/10#2 Ranveer Singh: Ranveer Singh retained the No. 2 spot with a brand value of $162.9 million. Kroll said he remained one of India’s most valuable celebrity brands, with strong endorsement economics despite a moderation in the number of brand associations. (Image: Reuters)
3/10#3 Virat Kohli: Virat Kohli ranked third with a brand value of $158.4 million, down from No. 1 in 2024. Despite the drop in rank, he remained among India’s strongest celebrity brands. (Image: Reuters)
4/10#4 Sachin Tendulkar: Sachin Tendulkar climbed to No. 4 with a brand value of $125.9 million, improving from fifth place last year. He continued to rank among India’s highest-valued sports personalities. (Image: Reuters)
5/10#5 Mahendra Singh Dhoni: Mahendra Singh Dhoni moved up to No. 5 with a brand value of $115.3 million, from seventh place last year. Kroll attributed his rise to a significant increase in brand endorsements during the valuation period. (Image: Reuters)
6/10#6 Alia Bhatt: Alia Bhatt ranked sixth with a brand value of $93.9 million, slipping from No. 4 in 2024. She remained the highest-ranked female celebrity in Kroll’s 2025 rankings. (Image: Reuters)
7/10#7 Deepika Padukone: Deepika Padukone retained the No. 7 position with a brand value of $89.2 million. She continued to feature among India’s leading celebrity brands. (Image: Reuters)
8/10#8 Hrithik Roshan: Hrithik Roshan climbed to No. 8 with a brand value of $88.9 million, improving from No. 9 in 2024. He remained among the country’s top celebrity endorsers. (Image: Reuters)
9/10#9 Amitabh Bachchan: Amitabh Bachchan ranked ninth with a brand value of $80.8 million, moving up one place from 2024. He continued to be one of India’s most valuable celebrity brands. (Image: Reuters)
10/10#10 Akshay Kumar and Ranbir Kapoor: The 10th spot was shared by Akshay Kumar and Ranbir Kapoor, with both valued at $80 million. Akshay dropped from No. 6, while Ranbir climbed from No. 12 in the 2025 rankings. (Image: Reuters)
Original source: https://www.cnbctv18.com/entertainment/
