Apple is reshaping parts of its workforce as the technology giant places greater emphasis on artificial intelligence (AI) and upcoming hardware. More than 200 employees are reportedly affected by the latest restructuring, with job reductions spanning teams associated with Siri, Vision Pro and software engineering.

According to a Bloomberg report published Friday, the changes include Apple’s Siri organisation as well as its Intelligent Systems Experience team. The latter works on AI-based features deployed across Apple’s ecosystem of devices.

The restructuring comes as Apple redirects resources towards projects it considers more important for its next phase of growth, including an upgraded Siri experience and new categories of hardware.

Siri Team Reshaped For Next-Generation AI Assistant

Apple’s changes to the Siri organisation are linked to its efforts to develop a more advanced, AI-powered version of the voice assistant.

The revamped Siri is being built on a new technical foundation, requiring capabilities that differ from those needed for the existing system. As a result, Apple is removing some current positions while moving employees and creating roles aligned with the updated project.

The company is also reorganising its Intelligent Systems Experience group, which contributes to AI-driven capabilities across Apple products and services. Although some positions are being eliminated, the restructuring is also expected to generate new opportunities as Apple reallocates resources towards AI development.

Vision Pro Teams Face Significant Restructuring

The Vision Pro business is also undergoing a substantial workforce reduction. Around 100 positions are reportedly being eliminated from the Vision Pro organisation, with another roughly 100 cuts affecting Siri and software teams.

Apple is scaling back its dedicated Vision Pro gaming operation and reducing staffing associated with producing immersive video content for the headset.

Immersive video has been promoted as a key feature of Vision Pro since its launch. However, producing 3D content requires substantial resources, involving multiple Apple teams and external contractors. Individual episodes for immersive programming can also cost millions of dollars, creating challenges when the headset has a relatively small active user base.

Apple’s Vision Pro launched in February 2024 as a major new product category. However, its weight, design and $3,699 price tag have limited its appeal among a broader consumer audience.

Apple To Continue Vision Pro But Shift Product Priorities

The latest restructuring does not mean Apple is abandoning Vision Pro or visionOS. The company has indicated that both will continue to be part of its product strategy.

However, Apple’s immediate focus is shifting towards smart glasses, which are expected to offer a different experience and would not support the same immersive video or high-end gaming capabilities associated with Vision Pro.

Apple is also not completely ending immersive video production. Instead, the company plans to create fewer productions internally while relying more heavily on outside companies to develop content for Vision Pro users.

The company’s gaming-focused efforts are also being scaled back after the headset struggled to gain significant traction with gamers.

Apple Confirms Limited Number Of Roles Affected

Apple has acknowledged the restructuring, saying the changes are intended to realign teams and resources around evolving business priorities.

In a statement, Apple said the changes were being made “to evolve our business to deliver the best experiences for our users.”

The company added, “While we will create new roles as part of this change, it will also impact a limited number of existing roles.”

Apple further stated, “We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”

The workforce changes come as Apple prepares for a major event next month, where the company is expected to introduce its latest products and software updates. The restructuring highlights the growing importance of AI in Apple’s strategy, while also showing how the company is reassessing investment in products and services that have yet to achieve mass-market adoption.