Urban Company filed defamation and disparagement suit against Kent RO Systems before the Delhi High Court over false and misleading claims about its Native water purifiers.

In its suit, the Urban Company said the advertisements and social media content made false and misleading claims.

Urban Company, in an exchange filing on Sunday, said that it filed the suit on August 11 alleging that Kent RO’s advertising campaign targeted the two-year filter life and two-year service life features offered on its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers.

The Company stated Kent RO’s advertisements called these features as a “marketing gimmick” and claimed that using Native water purifiers was “unsafe” and “risky” for consumers.

Kent RO has been asked to remove the advertisements and social media content within 15 days of August 12, Urban Company said.

After the hearing, Kent RO told the Delhi High Court that it would pull down the advertisements that were the subject of the suit and would not run other advertisements or promotional content making the same or similar claims about water purifiers offering a two-year filter life or two-year no-servicing feature that would disparage Urban Company.

Urban Company further added that other legal matters between the two companies remain sub judice, including a patent infringement suit filed by Kent RO, along with Urban Company’s counterclaim against Kent RO’s patent, and a tortious interference suit filed by Urban Company against Kent RO.