EXCLUSIVE |'We Are Not Here To Replicate Zara, H&M Or Uniqlo': OVS India MD
\n\nAs Italian fashion retailer OVS expands its presence in India, Managing Director Sundeep Chugh says the brand is not looking to replicate global rivals Zara, H&M or Uniqlo but to establish a distinct identity in India and not simply compete for market share. Given below is the full interaction.
\n\nQ. Can OVS take on Zara, H&M and Uniqlo in India?
\n\nA. I think the more important point is that we are not here to replicate Zara, H&M or Uniqlo. Each of these brands has built a successful position in India, and we respect that. OVS brings something distinct to the Indian consumer, Italian fashion sensibility, contemporary styling, quality and accessibility, all under one roof for the entire family.
\n\nWe are already the leading fashion retailer in Italy, and we believe our proposition has significant relevance in India. The Indian consumer today is increasingly fashion-conscious, aspirational and discerning, but equally conscious of value.
\n\nOur objective is to build a strong and differentiated position in this market rather than simply compete for market share. India is a large enough market for multiple successful international brands, and we are…
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