India Ranks 2nd Globally In AI-Powered Shopping; 76% Consumers Use AI Tools: McKinsey

India Ranks 2nd Globally In AI-Powered Shopping; 76% Consumers Use AI Tools: McKinsey (AI-generated Image)

India is among the world's leading markets for AI-powered shopping, with 76 percent of consumers using artificial intelligence tools to search for products, compare choices or make purchase decisions, according to a report by McKinsey, which highlighted the growing shift towards AI-led commerce.

The survey, covering around 21,000 consumers across 11 markets, found that India ranked second after China, where 80 percent of consumers reported using AI for shopping. The global average stood at 53 percent. McKinsey said China and India were "about 29 percentage points ahead of the average of other countries" in AI shopping adoption. The report also found that 87 percent of Indian AI users trust AI chat and search tools, compared with the global average of 73 percent. India also recorded the highest use of Amazon's Alexa for shopping among surveyed markets, with 77 percent of its AI users reporting that they had used the tool.

McKinsey said consumers were increasingly moving beyond using AI for product discovery and recommendations towards allowing AI tools to complete purchases. Globally, 14 percent of AI users said they had used an AI tool to…

Original source: https://www.timesnownews.com/business-economy