Indians Shop Online For Clothes, But Not Fresh Food: Here’s What Digital Spending Trends Reveal

Digital payment role in the household setup (image source:iStock)

Nearly half of Indian households have adopted online shopping and digital payment methods for at least one consumption-related purchase, reflecting the increasing role of digital platforms in everyday spending. However, an important section of the population continues to depend on conventional payment methods, stressing the uneven pace of digital adoption across the country.

According to a research report by the State Bank of India (SBI), 45.6 per cent of Indian households now use digital channels to purchase at least one consumption item. In contrast, 54.4 per cent have yet to embrace digital payment options for their purchases.

The report also points to considerable differences in digital adoption depending on the type of goods and services purchased, household income levels and geographical location. While online transactions have gained traction in several consumption categories, food and essential perishable items continue to be largely purchased through offline channels.

The SBI report found that consumables and services account for the largest portion of digital purchases, with a share of 39.68 per cent. Durable goods follow with 23.3 per cent, while food-related purchases contribute just 7.10 per cent.

The relatively low digital penetration in food purchases…

Original source: https://www.timesnownews.com/business-economy