What if Bollywood's next big box-office draw isn't a superhero, a spy or a romantic hero, but a god? A film on Neem Karoli Baba has found considerable success, while Nitesh Tiwari's ambitious Ramayana is generating attention well before its release. The growing interest in faith-led storytelling raises a question: Is spirituality becoming Bollywood's newest commercial opportunity?
\n\nHollywood built a billion-dollar business around superheroes. India may be discovering that some of its greatest franchise potential lies in mythology. The contest between Hanuman and the Hulk is not merely about extraordinary powers. It is also about cultural familiarity and emotional connection. While Hollywood has spent decades building fictional universes, Indian cinema can draw on characters already embedded in collective memory.
\n\nBollywood has always known how to sell a dream. Its growing appetite for mythological dramas reflects a larger shift in audience sentiment, with filmmakers tapping into faith, cultural identity and spiritual curiosity in the hunt for their next blockbuster.
\n\nIn an age when audiences are increasingly selective about what they watch in theatres, filmmakers are being asked to promise something bigger than a good story. Spectacle has become part of the selling point. But is the business of cinema beginning to…
Original source: https://www.cnbctv18.com/entertainment/
