India’s live entertainment boom is no longer just about sold-out stadiums and record ticket sales. Across the country, audiences are turning to live music as a direct antidote to screen fatigue and social isolation.
\n\nAccording to 'OOO: Offline. Outdoors. Out Loud. – Live Season 25/26, Decoded', a survey by BookMyShow Live covering nearly 1,700 attendees across 75 cities, concert-going has become a regular habit for eight in 10 respondents. The primary driver is personal loyalty rather than hype: 51% attend because they have followed an artist's journey for years, while only 4% cite fear of missing out (FOMO).
\n\nThe report highlights a growing appetite for emotional connection on the ground. Nearly half of the respondents—44%—said they attend live shows hoping to feel emotionally healed. Collective moments resonate the most, with 66% stating that hearing an entire crowd sing a chorus together gives them the strongest chills, and 56% reporting a meaningful moment of connection with a stranger.
\n\nThis engagement spans well beyond the stage, beginning with outfit planning and group chats, and lingering through post-show conversations and setlist tracking. The live format is also outpacing digital algorithms for music discovery, with 72% of respondents discovering a new artist during a…
Original source: https://www.cnbctv18.com/entertainment/
