In TrendsSensex TodayStocks to WatchNifty OutlookAsian StocksTata ChemicalsA beginner’s guide for aspiring creators in IndiaThe impression is that anyone with a smartphone and enough followers can turn content creation into a lucrative career. The reality is far more nuanced.By Sriram Iyer September 5, 2026, 12:12:54 PM IST (Published)India’s creator economy has been dominated by stories of YouTube millionaires, podcast stars and influencers signing multi-crore brand deals.A report by the Indian School of Business and creator marketing platform Hashfame paints a picture of a rapidly growing industry, but one where meaningful income remains concentrated among a relatively small group of creators.The report estimates India had 4.12 million creators in 2025, up from just 960,000 in 2020, with nearly two-thirds of them based outside metro cities. According to the report, 85% don’t make any money in a year.While some creators are building multi-crore businesses, most earn little or nothing from their content.How much money can you make as an online creator? The study benchmarked creator earnings against India's labour market and found that income from creator campaigns remains supplementary for most participants. According to the analysis, a nano creator completing two brand campaigns annually earns a monthly equivalent of roughly ₹5,000. That…
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