Amazon, Netflix and YouTube join hands to give viewers more choices in online streaming – CNBC TV18

In TrendsStock MarketUPIGold and SilverStocks To WatchCrude Oil PricesBRICS SummitAmazon, Netflix and YouTube join hands to give viewers more choices in online streamingAmazon, Netflix and YouTube are the founding members of the Streaming Access and Choice Alliance (SACA). The group said it wants rules that give viewers more choice in what they watch and how they watch it.By CNBCTV18.com September 16, 2026, 10:05:51 AM IST (Published)Amazon, Netflix and YouTube have joined hands to form a new group to push for more choices and easier access to online content for viewers in the US.The three companies are the founding members of the Streaming Access and Choice Alliance (SACA), which was launched on September 14. The coalition is being led by TechNet, a trade group representing major technology companies.SACA will work in Washington, DC, to speak about policies related to streaming services."SACA will advocate for policies that expand consumer access to high-quality content, preserve choice, and support the innovative viewing experiences consumers value," TechNet said, according to The Wall Street Journal.ALSO READ | YouTube to bundle Peacock for Premium users in US in landmark NBCUniversal deal from 2027The group said it wants rules that give viewers more choice in what they watch…

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