In TrendsStock MarketUPIGold and SilverStocks To WatchCrude Oil PricesBRICS SummitAmazon sees wider use cases for Alexa Plus in India, eyes multilingual AI and future roboticsAmazon’s Michele Butti and Teena Sidana outline Alexa Plus’ India outlook, highlighting smart home use cases, Hinglish support, multilingual AI and future consumer robotics.By Ashmit Kumar September 16, 2026, 6:16:06 PM IST (Published)(Photo Credit : Amazon)Amazon launched Alexa Plus in India on September 16, 2026, bringing its generative AI-powered voice assistant to the market with a focus on smarter conversations, smart home controls and more natural interactions.Michele Butti, VP-Alexa International, Amazon, and Teena Sidana, Country Manager-Alexa India, Amazon, outlined the company's India plans for Alexa Plus, including greater use of voice commands, support for Hinglish and multiple languages, and the potential for AI assistants to take on more tasks for consumers.Butti said Amazon's broader vision for Alexa remains centred on creating an ambient personal assistant that can become more deeply integrated into customers' everyday lives.He added, “It's not an update. It's an entire new technology. It's built on these much more powerful large language models with generative AI, and therefore now it's much smarter. It understands better what the customer is asking, can have a very…
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