Andhra Pradesh is looking to develop Visakhapatnam as a hub for films, digital content, gaming and other creative industries, with actor-producer Rana Daggubati committing to work with the state government to build an integrated entertainment and creator economy ecosystem.
\n\nThe proposal was discussed during a live podcast featuring Andhra Pradesh Minister Nara Lokesh and Rana Daggubati at the CII Partnership Summit 2026.
\n\nLokesh called for moving beyond conventional film-production incentives to build an end-to-end ecosystem encompassing studios, production facilities, post-production infrastructure and allied creative businesses.
\n\nIdentifying the creator economy as a potential new engine of economic growth, Lokesh said Andhra Pradesh should develop the infrastructure and institutional support needed to attract investments and nurture talent across the entertainment and digital content sectors.
\n\nDrawing parallels with Hyderabad's emergence as a major film-production centre through the development of studios and Film Nagar, Lokesh said Andhra Pradesh could replicate that model with government backing and active participation from industry stakeholders.
\n\nHe also pointed to the expanding opportunities in YouTube productions, digital media, gaming and other emerging creative formats, noting that smartphones and accessible technology had lowered entry barriers for young creators and opened up new avenues for content production and monetisation.
\n\nResponding to…
Original source: https://www.cnbctv18.com/entertainment/
