Apple’s AI bet is simple: make the iPhone smarter, not build another device – CNBC TV18

In TrendsApple Event 2026iPhone 18 ProSensex TodayIPO SubscriptionNSE IPONifty OutlookStocks to WatchApple’s AI bet is simple: make the iPhone smarter, not build another deviceApple CEO John Ternus is betting that artificial intelligence will be most useful when it can understand users’ lives and act across the devices they already carry.By Asmi Saxena September 10, 2026, 1:52:03 AM IST (Updated)(Photo Credit : Apple)Apple chief executive John Ternus used his first product launch in the role to make the case for where he believes artificial intelligence belongs: not in a separate device, but in products that already understand how people live.At Apple’s September 9 event, Ternus put Apple Intelligence and the company’s revamped Siri at the centre of that argument, describing the iPhone as an “intelligent personal hub” because it combines access to personal context with on-device processing, cameras, microphones, a display and connections to other Apple devices and services.For Apple, the value of AI increasingly rests on what it can know about a user — and what it can do with that information.Ternus said an AI device needs to understand a broad range of personal context, remain with the user throughout the day and have enough processing power to run AI…

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