In TrendsStock MarketNifty OutlookCrude Oil PricesGold and SilverNPS SwasthyaMoneyview IPODow JonesBeyond Payments: How transaction data is changing the way India understands consumptionHow India's digital payments data is helping businesses track consumption trends, spot emerging markets and identify new pockets of demand.By CNBCTV18.com September 21, 2026, 6:42:19 PM IST (Updated)India's digital payments ecosystem has evolved into far more than a mechanism for moving money. As digital payments penetrate deeper into smaller towns and rural markets, the transactions they generate are offering a new window into how India consumes — where demand is emerging, how spending patterns differ across markets and which pockets may be growing faster than conventional indicators suggest.For businesses, this creates a new layer of market intelligence. Consumer research has traditionally relied on surveys, focus groups and demographic studies. Transaction data adds another dimension: observed behaviour based on what people actually spend on.This shift is giving rise to new forms of transaction-led market intelligence. PhonePe's PulsePro, for instance, is an enterprise platform built on aggregated payments data. It grew out of PhonePe Pulse, the public data portal launched in 2021, which made transaction, user and merchant trends available at the district level.As businesses began using Pulse, their questions became…
Original source: https://www.cnbctv18.com/technology/
