JioStar's Bigg Boss South editions have crossed 550 million watch hours in five weeks, marking the biggest launch in the franchise's history, the company said in a statement on Thursday, October 15.
\n\nOverall watch time rose 20% compared with last year. For the first time, the Tamil, Telugu, Kannada and Malayalam editions premiered on the same day, with Vijay Sethupathi, Nagarjuna, Kichha Sudeepa and Mohanlal hosting the respective versions.
\n\nKrishnan Kutty, Head of Entertainment Business for the South cluster at JioStar, said the figure reflected a deeper shift in viewing habits. "Every season, audiences are spending more time with the franchise, whether through the daily episodes or the 24×7 live feed," he said.
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\n\n"The simultaneous launch across all four South markets created one shared entertainment moment, while the continued growth in Connected TV consumption reinforces how audience behaviour is evolving," Kutty added.
\n\nThe 24×7 live feed kept viewers engaged, with six in 10 viewers watching it alongside the daily episodes, according to the statement.
\n\nJioStar said this had turned the show into an always-on service rather than a nightly slot. Kutty added that these…
Original source: https://www.cnbctv18.com/entertainment/
