Coperni, the Paris-Based Brand Behind Bella Hadid’s Spray-On Dress, Shuts Down

(Left) Sébastien Meyer and Arnaud Vaillant (Photo: Instagram/@coperni); (Right) Bella Hadid in Coperni’s spray-on dress at the Spring/Summer 2023 show in Paris.

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In September 2022, Bella Hadid walked onto a Paris runway in white underwear and stood still while two people sprayed her with a liquid fabric. Within minutes it had dried into a dress, and the Coperni team then trimmed in a neckline and a slit. It became one of the most shared fashion images of the decade, and it is how most people remember the label.

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Coperni's every runway show had something that made you sit up and take notice. It made the Swipe bag, a small curved handbag that became an Instagram favourite. It sent that bag down the runway in the mouth of a robot dog. It built a show around a Disneyland Paris backdrop. Founders Sébastien Meyer and Arnaud Vaillant treated each presentation as a moment people would want to film.

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That story now has an end. Coperni SAS will cease operations after the founders failed to reach an agreement with their majority shareholder and distributor, Tomorrow, according to Business of Fashion. In their announcement, Vaillant and Meyer say they tried “everything to preserve Coperni”…

Original source: https://www.timesnownews.com/lifestyle

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