In TrendsBRICS Summit 2026 LiveRBI Governor Sanjay MalhotraGFF 2026NSE IPOBRICS SummitEkta Kapoor takes Balaji to YouTube: How it challenges the streaming model | ExplainedBalaji Telefilms, led by Ekta Kapoor, is betting on a new streaming equation. The production house is partnering with YouTube to produce five premium, digital-first fiction series comprising 200 episodes. Made in 4K and released globally, the shows are expected to debut around the festive season. The deal signals a shift from subscription-led streaming towards a model built on global reach, advertising and 100% IP ownership.By Lachmi Deb Roy September 13, 2026, 7:50:35 PM IST (Published)For much of the past decade, the business of streaming in India was built on a simple bargain: platforms paid for premium fiction, audiences paid for subscriptions, and producers surrendered control and IP in exchange for scale. That bargain is beginning to look less certain now that Balaji Telefilms, led by Ekta Kapoor, is taking five digital-first fiction series—comprising 200 episodes—exclusively to YouTube.The significance lies not just in where the shows will be watched, but in how they will be monetised and distributed. YouTube brings a global audience and an advertising-led model, while Balaji brings one of India’s most established fiction machines…
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