AI-generated fashion models offer brands a tantalising opportunity: the ability to create lifelike images for retail websites while cutting production costs by 90% or more compared with photo shoots featuring human models.
\n\nFor the modelling industry, however, the technology poses an existential threat, with limited regulation governing the ownership and use of digital replicas. Models risk having their images replicated without payment or being replaced entirely by synthetic models.
\n\nTo understand how AI is reshaping the economics of fashion modelling, Reuters interviewed 15 modelling agency directors and reviewed more than a dozen confidential photo shoot contracts in which brands, including Diesel, Calvin Klein and L'Oreal, outlined proposed terms for AI-generated alterations and the future use of images.
\n\nThe companies' contractual requests included the right to replace a model's face with another using AI, create a digital clone without additional compensation and use images of a model's body to train AI systems. The unsigned contracts also contained broad legal language that could give brands considerable leeway in how they use the technology.
\n\nWhile some companies are seeking to repurpose or modify images of existing models, others are turning to entirely AI-generated models that are not based on real people.
\n\nAs AI…
Original source: https://www.cnbctv18.com/technology/
