FSSAI Accuses PepsiCo Of Misleading Consumers. (AP Photo/Jenny Kane)
\n\nThe Food Safety and Standards Authority of India (FSSAI) has accused PepsiCo India Holdings of deliberately marketing its high-caffeine beverages, Adrenaline Rush and Sting Energy, as 'energy drinks' to mislead consumers. In its reply before the Delhi High Court, the food safety regulator defended its action against the company, arguing that PepsiCo was aware that its products were required to comply with the prescribed standards for 'caffeinated beverages' but was continuing to market them under a category for which no specific food safety standards have been laid down.
\n\nFSSAI told the court that PepsiCo was complying with the mandatory labelling and declaration requirements applicable to caffeinated beverages, indicating that the company was aware of the regulatory classification of its products. However, despite this, it was deliberately promoting the beverages as energy drinks, allegedly creating a misleading impression among consumers about their classification and nature.
\n\nTimes Now Digital has reached out to Pepsico over the matter but has got no response till the time of filing the report.
\n\nThe food regulator said the use of the term 'energy drink' "may result in misbranding and misleading claims". FSSAI said that it had in…
Original source: https://www.timesnownews.com/business-economy
