In TrendsCrude Oil PricesGanesh Chaturthi 2026NSE IPOBRICS SummitGoogle India teams up with JioStar to bring AI Search into Anupama and Yeh Rishta Kya Kehlata HaiThe multi-platform campaign will use storylines around budgeting, careers and children’s education to show how Google Search’s conversational AI can help viewers with everyday decisions.By Asmi Saxena September 15, 2026, 5:59:51 PM IST (Published)Google India and JioStar have joined hands to bring Google Search’s conversational Artificial Intelligence (AI) features into JioStar’s Hindi fiction shows ‘Anupama’ and ‘Yeh Rishta Kya Kehlata Hai’, using their characters to demonstrate how the technology can be used for everyday tasks.The multi-platform campaign will feature special vignettes and in-show integrations across the two shows, with scenarios covering budgeting, career decisions and children’s education. It will also run across Star Plus and JioHotstar, alongside Digital Out-of-Home (DOOH) advertising.The campaign is themed “Google Search ka naya AI Mode. Jo samjhe, samjhaye, raah dikhaye.” When Anupama turns to AI for a new houseOne of the campaign’s brand films follows Anupama, played by Rupali Ganguly, as she tries to work out the first step towards building a new house.Kinjal, played by Milloni Kapadia, suggests that she use AI Mode in Google Search. Anupama then uses natural-language…
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