Hollywood and regional hits are squeezing Bollywood’s dominance – CNBC TV18

In TrendsSensex TodayIPO SubscriptionNifty OutlookStocks to WatchNSE IPOHollywood and regional hits are squeezing Bollywood’s dominanceFor the first time in 2026, Hindi cinema’s share of the domestic box office has slipped below 40%, settling at 38% through July—down sharply from the 44% share it commanded at the end of June.By Asmita Pant September 9, 2026, 3:51:17 PM IST (Published)On paper, the Indian theatrical box office is enjoying one of its strongest commercial runs since the pandemic. Through the first seven months of the year, cumulative gross domestic collections reached ₹8,147 crore—up 13% compared to the same period in 2025, according to data from Ormax Media.Following a record-setting first half that pulled in ₹6,398 crore (surpassing H1 2025 by nearly ₹650 crore), July added another ₹1,582 crore to register the second-highest-grossing month of the year so far, behind only March (₹1,686 crore).Yet beneath the record topline numbers, the underlying distribution of wealth across the industry reveals a structural squeeze for Mumbai's film studios. For the first time in 2026, Hindi cinema’s share of the domestic box office has slipped below 40%, settling at 38% through July—down sharply from the 44% share it commanded at the end of June.The ground lost by Hindi…

Original source: https://www.cnbctv18.com/entertainment/

Leave a Reply

Your email address will not be published. Required fields are marked *