An Israeli advertising technology company, Discover-Tech, has emerged as a major source of digital advertisements targeting users of SpaceX’s Starlink satellite internet service, raising concerns that the ads could be used to track users’ locations or conduct surveillance, according to a Reuters report citing six people familiar with the matter.
\n\nResearchers at TrendAI, a unit of Tokyo-based cybersecurity firm Trend Micro, analysed digital advertising data collected through its telemetry systems and found that Discover-Tech had become one of the world’s leading bidders for advertisements targeting Starlink users.
\n\nThe company was reportedly the top bidder on Starlink traffic in more than 100 countries, including several where the satellite internet service is banned or restricted.
\n\nThe researchers, who drew on digital advertising data in TrendAI's telemetry for their conclusions, found that Discover-Tech had become one of the world’s leading bidders for ads aimed at Starlink users and that it was the No. 1 bidder on Starlink traffic in more than 100 countries, including several where Starlink itself was banned or restricted.
\n\nBidding refers to the complex auction system by which advertisers secure space inside people's browsers and apps.SpaceX did not respond to requests for comment. Discover-Tech and its chief executive did not…
Original source: https://www.timesnownews.com/business-economy
