In TrendsUS FED Meeting LiveStock MarketUPIGold and SilverStocks To WatchCrude Oil PricesBRICS SummitOpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT adsOpenAI said on Wednesday it has introduced AIpowered tools for advertisers and begun testing businesssponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AIdriven marketing.By Reuters September 16, 2026, 8:35:03 PM IST (Published)OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AI-driven marketing.Here are more details:• The Sponsored Agents feature will let users start conversations with business-sponsored agents and visit a business’s website after interacting with ads in ChatGPT.• The agents will be clearly labeled and remain separate from ChatGPT’s independent responses and the user’s original chat, OpenAI said.• The feature is being tested with select U.S. advertisers, the AI giant added.• Meanwhile, the ChatGPT Ads Manager plugin will let advertisers use natural-language prompts to create, update and analyze campaigns, turn a website or campaign brief into a campaign, review performance and receive recommendations.• Ads Manager can suggest copy and images based on an advertiser’s landing page and campaign…
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