‘Ramayana’ advance booking crosses ₹10 crore in India as IMAX drives pre-release rush – CNBC TV18

Advance booking for director Nitesh Tiwari’s upcoming mythological epic Ramayana: Part One has crossed the ₹10-crore mark in India within five days of ticket windows opening, trade tracking data showed on Sunday.

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The film, starring Ranbir Kapoor, Sai Pallavi, and Yash, opened nationwide pre-sales on October 20, coinciding with Dussehra, about two weeks ahead of its scheduled worldwide theatrical release on November 5.

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Industry tracker Sacnilk reported total domestic pre-sales at ₹11.11 crore gross (₹8.89 crore excluding blocked seats), with nearly two lakh tickets booked across circuits. Separately, box office platform Films Discourse pegged early three-day advance receipts at ₹11.38 crore across 12,604 tracked shows in 151 cities, rising to ₹21.92 crore when factoring in blocked cinema inventory.

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High-end premium formats have emerged as the primary revenue engine in early booking trends. According to trade figures, IMAX screenings account for just 3.8% of the total show count across India, yet they have contributed approximately 25% of the advance booking earnings so far.

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IMAX screenings have recorded over 23,000 ticket sales across roughly 140 shows—averaging about 170 tickets per screening—compared to standard regular shows averaging 35 tickets per screening. The surge in premium demand comes despite substantially higher pricing, with average…

Original source: https://www.cnbctv18.com/entertainment/

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