Samsung took years to build a foldable market, Apple might skip straight to second place – CNBC TV18

In TrendsSensex TodayAsian StocksGold-Silver PricesBrent Crude PricesSamsung took years to build a foldable market, Apple might skip straight to second placeFoldables smartphones are entering a faster-growth phase, with shipments expected to rise 37% in 2027. But prices remain about three times higher than conventional smartphones, limiting their mass-market appeal. Apple could leapfrog nearly every established foldable-phone maker in its first year, despite supply constraints. The bigger question is whether its entry can turn a premium niche into a mass-market category.By Asmi Saxena September 7, 2026, 11:27:13 PM IST (Published)Foldable phones took nearly seven years to reach their first 100 million cumulative shipments. Apple, entering the category for the first time this week, isn't waiting around for a slow build.According to Counterpoint Research's latest Foldable Smartphone Market Forecast, Apple's debut foldable iPhone will ship up to 6 million units in 2026, enough to claim 25% of the global foldable market and jump directly into the number two slot, trailing only Samsung. It's an unusually fast climb for a first-year device, and it comes despite a launch window Counterpoint describes as short and supply-constrained from the start. The pecking order, by the numbersSamsung holds the top spot with 38% of global foldable…

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