The 2027 Pirelli Calendar, shot in India, launches (Credit: Sølve Sundsbø, Avani Rai)
\n\nIt's hard to imagine a world where stereotypes become empowering, but Pirelli's turn towards India for its 53rd edition has managed to transcend that juxtaposition. The 2027 Pirelli Calendar, unveiled in New Delhi on October 23 brings together Norwegian photographer Sølve Sundsbø, the late Raghu Rai and his daughter Avani Rai in a three-way photographic dialogue about the beauty and memories that define the country.
\n\nThe 2027 Pirelli Calendar launches in New Delhi, India (Credit: Pirelli)
\n\nThe involvement of three principle visions here, seems like the only correct way to go, because India was never meant to be captured in a single frame. The 'outsider' in this equation, Sundsbø, captures the sentiment best: "Close your eyes and think of India. What do you see? Perhaps a colour, a face, a crowded street, a landscape, a ritual. But India is never just one thing. It is a country where different times, traditions and realities coexist, where the ancient and the contemporary enter the same image…I didn’t feel I could try to represent India in all its complexity. I didn’t have the right to do so. I left Raghu…
Original source: https://www.timesnownews.com/lifestyle
