The race to make wearable technology smaller, smarter and more intuitive is entering a new phase, as consumer technology companies look beyond smartwatches and fitness bands towards a future where health tracking is increasingly discreet, continuous and personalised.
\n\nOura Ring 5, launched in India on October 22, is 40% smaller than its predecessor, Oura Ring 4. Priced from ₹39,900, the smart ring combines next-generation sensors, personalised health insights and up to nine days of battery life in a titanium design built for continuous wear.
\n\nThe launch comes as India's wearables market looks beyond step counts, calories and workout metrics towards a more comprehensive understanding of everyday health.
\n\nCan India become a market for premium smart rings? Oura Ring 5 is priced at ₹39,900 for the Black and Silver variants, while Gold, Deep Rose, Stealth and Brushed Silver cost ₹50,900. An Oura membership, priced at ₹599 per month inclusive of taxes, adds a recurring cost to ownership.
\n\nThis puts Oura in the premium segment of a market where consumers have alternatives at different price points. Bengaluru-based Ultrahuman has built its proposition around sleep, recovery and metabolic health, while Gabit combines wellness tracking with nutrition insights at a more accessible price point.
Original source: https://www.cnbctv18.com/technology/
