What is Pilgra-Merch (Credits Pinterest)
\n\nWhat if your next holiday wasn't planned around a famous monument, a scenic beach or a restaurant everyone swears by, but a tote bag you couldn't buy anywhere else? It might sound like an oddly specific reason to pack your bags, but a growing number of travellers are turning everyday merchandise into coveted holiday finds.
\n\nMeet pilgra-merch, the travel trend turning exclusive souvenirs into destinations in their own right. Identified in latest travel trend reports, it describes the growing appeal of merchandise tied to a particular place, brand or experience, especially items that cannot simply be ordered online.
\n\nPilgra-merch (a blend of 'pilgrimage' and 'merchandise') is a travel trend where people take trips specifically to buy sought-after, location-exclusive souvenirs, tote bags, or branded items (such as Trader Joe’s or Ritz Paris gear) rather than traditional sightseeing. Traditionally, souvenirs were something you picked up after sightseeing: a fridge magnet, a postcard or a miniature landmark. Pilgra-merch flips that idea on its head. Now, the hunt for a particular item can become part of the itinerary itself. Consider the humble Trader Joe's tote bag. The American supermarket chain's reusable bags have become social-media favourites, with shoppers keen…
Original source: https://www.timesnownews.com/lifestyle
