Spider-Man: Brand New Day has dominated the box office since its release, but it briefly faced an unexpected challenge from a horror franchise this weekend. Sony and Blumhouse’s Insidious: Out of the Further managed to surpass the Marvel blockbuster on Friday, becoming the first film in weeks to push the latest Spider-Man adventure out of the top spot on a single day. However, the victory comes with an important caveat. While the sixth Insidious film won Friday’s race, Spider-Man: Brand New Day remains firmly on course to retain its weekend crown and continue its historic box office run.

According to box office estimates reported by Variety, Insidious: Out of the Further earned $10.6 million on Friday from 3,303 theatres across North America. The supernatural horror film narrowly edged past Spider-Man: Brand New Day, which collected $9.8 million on the same day.

The achievement is notable because Brand New Day has been the dominant force at the box office since its release. For a single day, the latest Insidious installment managed to claim the No. 1 position, becoming the first film to outperform Spider-Man on a daily chart during its ongoing run.

However, the success is expected to be short-lived. While Out of the Further won Friday, industry projections indicate that Spider-Man will comfortably reclaim the top position when the full weekend numbers are calculated. Despite finishing second on Friday, Spider-Man: Brand New Day is projected to earn around $36.5 million during its fourth weekend in theatres. That total would place it well ahead of Insidious: Out of the Further, which is expected to debut with approximately $23.7 million. Moreover, Insidious’ Friday numbers are amped up by its Thursday’s $3 million in previews.

Although Insidious: Out of the Further is opening below Insidious: The Red Door, which debuted to $33 million in 2023, the film is still delivering a healthy launch for the long-running horror franchise. The financial outlook is also helped by the film’s relatively modest production budget. Reports indicate that Out of the Further cost approximately $18 million to produce, meaning profitability should not be difficult even with a lower opening than its predecessor.

Directed by Jacob Chase, the film follows a young mother who discovers she can enter the Further, the mysterious dimension that has been central to the franchise since its beginning. As she travels between worlds, she inadvertently brings dangerous entities back into reality. The cast includes franchise veteran Lin Shaye alongside Amelia Eve, Island Austin, Sam Spruell, Joseph Lopez, Maisie Richardson-Sellers and Brandon Perea.