It’s been a while since Eros International received widespread flack for re-releasing its 2013 film Raanjhanaa in theatres with an AI-altered ending that turned its haunting climax into happily-ever-after despite strong disapproval from the movie’s director Anand L Rai and leading man Dhanush.
\n\nCut to a year later and Nitesh Tiwari has used Brahma AI and its specialized VAANI component for the English dub of his forthcoming big Diwali release Ramayana: Rise of a Legend to lip-sync actors. The use of AI has allowed the makers to shoot the film only once in Hindi and let the new tech handle the rest.
\n\nHowever, early reviews from the press releases in the US have panned the decision, calling the effect jarring, saying it cheapens the entire experience.
\n\nMeanwhile, China’s Sanxingdui: Future Past, touted as the nation’s first fully AI-generated feature film, opened in cinemas on October 23. Nearly 100 people have reportedly spent more than two years making it using AI. According to the Chinese media, despite a reported 10 million yuan production cost, the film was able to rake in only a dismal 1.41 million yuan by October 29, after roughly a week in cinemas.
\n\nThough these are early figures…
Original source: https://www.cnbctv18.com/entertainment/
