Google Pay has begun piloting a personalised fashion and lifestyle shopping experience in India, allowing select users to discover clothing, explore outfit ideas and find products through visual search within the app.
\n\nThe new experience is being rolled out to a limited number of users as the company gathers feedback, Google said in a blog post on November 2.
\n\nUsers who have access to the feature can find it by tapping the Discover icon at the bottom of the Google Pay app. The section offers personalised fashion and apparel content based on users' preferences.
\n\nThe experience also includes a virtual try-on feature that allows users to see how select clothing items may look and drape on them before making a purchase. Google said it plans to introduce pre-generated daily outfit suggestions in the coming weeks.
\n\nUsers can also upload or click a photograph to find visually similar products across the web.
\n\nThe shopping experience draws on Google's Shopping Graph, which the company said contains more than 60 billion regularly updated product listings. It also integrates visual search, virtual try-on technology and YouTube videos.
\n\nOnce users select a product, they are redirected to the merchant's website to complete the purchase using…
Original source: https://www.cnbctv18.com/technology/
