From Chocolates To Coffee: How Festive Gifting Preferences Are Evolving

From Chocolates To Coffee: How Festive Gifting Preferences Are Evolving

Festive gifting preferences continue to evolve, shaped by changing consumer tastes and demand trends. Industry experts across sectors point to a greater focus on selective and personalised choices, product quality and presentation. Curated gift hampers and premium offerings are also finding a place in this year's festive gifting mix.

Subash Balar, VP and Head-Chocolate, Coffee and Confectionery & NCD, ITC said, "India’s premium and artisanal chocolate segment is growing rapidly, driven by evolving consumer preferences and a growing appetite for indulgence as an experience. As consumer preferences evolve, there is an increasing inclination towards premium chocolates as gifting options that make occasions more special. This shift also reflects a growing appreciation for unique flavours, craftsmanship and thoughtfully curated assortments. While premium chocolates are increasingly establishing themselves as a relevant gifting category, traditional mithai continues to hold a special place in festive celebrations.

At Fabelle, we see this reflected in the growing interest in handcrafted chocolates and experiential gifting options. Our Nav-Ras range is a good example of this, drawing inspiration from the nine emotions of the Indian classical tradition and creating a distinctive gifting experience by bringing together chocolate and…

Original source: https://www.timesnownews.com/business-economy