Apple’s new iPhones come with higher prices | Apple unveiled the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone Duo at its September 9 ‘Surprise and Shine’ event. The iPhone 18 Pro starts at ₹1,64,900 in India, while the Pro Max starts at ₹1,79,900. But the bigger surprise for some buyers came after the launch: Apple also raised prices of several existing iPhone models in India. (Image: Reuters)
\n\nLast year’s iPhone got more expensive too | The iPhone 17, which started at ₹82,900, now starts at ₹99,900 in India. The iPhone 16 has also gone from ₹69,900 to ₹89,900. The price increases mean buyers can't assume an older iPhone will become cheaper when a new generation arrives. (Image: Reuters)
\n\nPeople are keeping their phones for longer | The smartphone upgrade cycle has already been getting longer. In 2014, 44% of iPhone owners replaced their phones every one to two years, according to Consumer Intelligence Research Partners data cited by The Atlantic. Today, consumers are increasingly keeping their smartphones for three years or longer, while 76% of buyers say they would wait until new capabilities feel worth the cost before upgrading. (Image: Canva)
\n\nThe cost of upgrading…
Original source: https://www.cnbctv18.com/technology/
