Le Chic Tawouk: The $12 Chicken Wrap at the Centre of Lebanon’s Class Divide

Le Chic Tawouk, the viral chicken wrap has sold more than 20,000 units in 11 days. (Photos: Instagram/@theglowparadise)

Beirut has a new viral dish: the humble shish tawouk, made a little chic, with a new name, a new price tag and an audience with extreme views on it.

The Glow Paradise, a health-focused restaurant, launched Le Chic Tawouk this October as a lighter take on the Levantine wrap most Lebanese grew up eating. The name puns on “chic” and chicken, and the sandwich is a collaboration with influencer Nancy Ghmeid. It is on the menu for October only, which adds urgency to every order.

The classic wrap is cheap, quick street food made with marinated chicken, garlic sauce, pickles and bread. Le Chic Tawouk plays in a different league. At $12 on the menu, it costs close to double what an ordinary chicken sandwich fetches in the city, according to Reuters. One creator’s taste test called it a 40g protein meal, a figure that suits the restaurant’s wellness pitch.

According to The Glow Paradise, it comprises a Clean-Baked Pita Wrap, Free-Range Chicken Tawouk, Skinny Fries, Pickles and Lighter Garlic, and has 480 calories.

The price has led to social media…

Original source: https://www.timesnownews.com/lifestyle