In TrendsStock MarketNSE IPOGold vs SilverN ChandrasekaranDow JonesCrude Oil PricesBRICS SummitWhat is Bilibili? Inside the Chinese video platform drawing Indian creatorsIndian creators are turning their attention to Bilibili, the Chinese video platform with a growing global footprint. But what is drawing them there, and what does it mean for India’s creator economy?By Asmi Saxena September 20, 2026, 5:25:52 PM IST (Updated)(Photo Credit : Wikimedia Commons)Bilibili, the Chinese video-sharing platform that began as an anime, comics and gaming community, is expanding its international footprint as creators outside China look to reach new audiences.Often described as China’s YouTube, Bilibili has evolved significantly since its website launched in 2009. The platform now hosts content across gaming, entertainment, lifestyle, technology, anime and knowledge, with professional user-generated videos at the centre of its offering.The platform's international push is now bringing it into focus for Indian creators, particularly those producing content in categories that overlap with Bilibili's established audience. What is Bilibili?Bilibili is a video community built around interest-based content and user interaction. Its roots lie in anime, comics and games, but the platform has expanded into a broader video ecosystem.Bilibili reported 376 million monthly active users and 117 million daily active users in the third…
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